American Crew’s alluring new fragrance for men contains notes of apple and lavender with green leaves and warm notes of cedar and amber to create a fresh, seductive, masculine scent. This premium fragrance captures the essence of today’s man. Out of the five senses, scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind, American Crew set out to create a men’s fragrance that would elicit a powerful reaction from women. It’s a tough concoction to mix. A smell that attracts women. But that’s exactly what American Crew did: develop a fragrance that women love, almost universally. In fact, 9 out of 10 women say they like the smell of our new men’s fragrance