Advanced American CHI 44 and Ionic Color Technology - CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair - Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair - CHI Ionic dyes deliver unbelievable radiance, shine and longevity - Color Lock Complex: 30% longer lasting color, UV protection, adds essential moisture - Silk cream base for added moisture, smooth and economical applications - Ammonia-free providing complete color control with a pleasant fragrance - Aloe: adds protection for sensitive dry scalp, moisture and shine, and healing properties