Color Preserve Cleanse

Description:

This advanced, moisturizing shampoo gently cleanses while preventing hairl color from fading with ISO's exclusive Solar-Seal 3, a sun-activated polymer that protects hair color.

Designed for:

All color-treated hair Protects color with ISO's Solar-Seal 3 technology

Benefits:

• Gently cleanses while preserving hair color
• Protects color with ISO's Solar-Seal 3 technology

Use:

Apply to wet hair. Lather, massage and rinse. Follow with Color Preserve Condition.

Ingredients:

• Mild Cleansers and Foam Boosters: Gently remove dirt and buildup without stripping hair of its color.
• Humectants: Balance Moisture levels in the hair.
• Guar Gum: A lightweight protectant that prevents color fade and seals the cuticle for smooth styling and superior shine.
• Body-Building Polymer: This cationic conditioning polymer improves wet- and dry-comb and adds gloss, smoothness and manageability.
• Solar-Seal 3 (a blend of the following):
• Vitamin C: This powerful antioxidant helps protect hair color against damaging free radicals.
• UV Protectant: Protects hair against the sun's damaging UVB rays.
• Silicones: Improves hair's wet- and dry-comb properties and enhance shine.