For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It’s a 10 Haircare is proud to introduce the It’s a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability and movement, It’s a 10 Miracle Firm Hold Gel is an emollient-rich product that can be used wet or dry to create stunning, yet soft styles.