Color Intensity - Love to Color on the Bright Side? Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required!

Easy Does It: Step 1: Apply to clean, dry hair 1/4 inch from the scalp Step 2: Process for 20 minutes Step 3: Rinse well for several minutes, rinsing different colors separately. Shampoo with Color Endure® or K-PAK Color Therapy™, Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator. Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color maintenance. • Do not mix with Vero K-PAK Color or Vero K-PAK Chrome shades • Wear gloves to avoid staining • No Developer Required