Kenra Color by Kenra Professional Permanent Lightening Powder (Lightener) is a dust-free powder that has a lifting strength of up to 7 levels in a single application. This Lightener features a blue-violet base to help control warm tones when lifting. It's extremely versatile and can be applied both on and off the scalp, when mixed with Permanent Developer 10–30 Volume in different ratios for multiple blonding effects. The mixture's creamy consistency retains moisture and is drip-free.