Product Features: How to keep our cool, #hairbestie! Use the Demi-Permanent Ash Series to gloss away any warm tones. They are also great for mixing into any of the #mydentity shades when a cool tone is desired.

#Hairbestie Tip: For maximum control with longevity, always apply the color to dry hair and allow the full processing time (up to 25 minutes).

Instructions for Use: #Hairbestie, mix one part Demi-Permanent Color Crème with two parts Demi-Permanent Developer 6V (1:2), and apply color. Process for 5-25 minutes. For more opaque coverage, I recommend mixing one part Demi-Permanent Color Crème with one part Demi-Permanent Developer (1:1).