Product Details The 1st Influencer brand created by the biggest social media superstar in professional hair styling. #mydentity Direct Dye Vibrant Pastel formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy - for hair color that lasts up to 25 shampoos.

How To Use - Wear suitable gloves to prevent staining. - Do not mix with Developer- NO DEVELOPER REQUIRED. - Apply #mydentity @Guy_Tang Direct Dye neatly to clean, dry hair and process for 20 minutes. - For increased vibrancy and animation, use heat. - Rinse hair for several minutes and finish with desired shampoo and conditioner. - For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.