Product Features: OMG #Hairbesties!! I love a cool, gold tone! This Ice Gold Series offers a hybrid tonality that gives an iridescent, cool reflection to a soft, gold tonality. Great for toning blondes and low-lighting.

Instructions for Use: #Hairbestie, mix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. Process for 30 minutes. I recommend up to 40 minutes for gray coverage.