Product Features: This is the deepest, richest cool-violet tone and is great for mixing with the Dusty Lavender series to get variation in smoky, violet tones. The MV Series can also be mixed with Midnight Rose to achieve a cooler end result.

#Hairbestie Tip: I love using Permanent 10DL as a dilutor for 3MV -- this creates a lighter tone for any type of creative coloring!

Instructions for Use: #Hairbestie, mix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. Process for 30 minutes. I recommend up to 40 minutes for gray coverage.