Product Features: How to keep our cool, #hairbestie! The Permanent Ash Series gives control over warmth while lifting. They are also great for mixing into any of the #mydentity shades when a cool tone is desired.

#Hairbestie Tip: For maximum control with longevity, always apply the color to dry hair and allow the full processing time (30 minutes).

Instructions for Use: #Hairbestie, mix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. Process for 30 minutes. I recommend up to 40 minutes for gray coverage.