Product Features: #Hairbesties, Gold Ice is perfect when a warm tone with a soft, iridescent cast is desired. Turn to the GI Series for subtle warmth combined with unique control.

#Hairbestie Tip: The GI Series is great for low-lighting or intermixing with the Rose Gold Series.

Instructions for Use: #Hairbestie, mix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. Process for 30 minutes. I recommend up to 40 minutes for gray coverage.