Developed in Italy by Europe’s top color experts, this easy-to-use permanent hair color offers the perfect fusion of performance and reliability. With vibrant reds, 100% gray coverage and a specially curated collection of 86 beautiful intermixable shades, the color XG® creates the results you want every time. Always predictable, always beautiful.

DYESMART® SYSTEM • Ensures maximum color penetration, greater longevity and brilliant vibrancy in red shades.

PURE XG PROTECTION SYSTEM • A blend of soothing ingredients, including cottonseed oil and rice milk, leaves hair shiny and healthy.

100% GRAY COVERAGE • Opaque color offers incredible coverage, even on resistant gray hair, with natural-looking results.

86 BRILLIANT SHADES • A specially curated collection of shades for every color need: – 79 brilliant blended shades including vibrant reds, exceptional highlifts and natural tones – 1 Clear Booster for 1 level of additional lift and 6 vibrant intensifiers for unlimited formulation possibilities – Mix with 10, 20, 30 or 40 volume Paul Mitchell® Cream Developer