PRAVANA's award-winning VIVIDS is now available in a larger size, with almost 3 tubes of color packed into one convenient XL tube. What It Does This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Available in 10 vibrant colors, 3 jewel tones, VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.

• No ammonia: extremely gentle

• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex

• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft



Exclusive To PRAVANA:

• Paraben-Free

• Zero Phthalates

• No animal testing

• Free from MEA and DEA

• EPA and CARB compliant

How To:

Pre-lighten hair using PRAVANA Pure Light Power Lightener to a level 7. DO NOT MIX WITH DEVELOPER. Apply to clean, dry hair. Take care to avoid skin and clothing, staining may occur. Process 20-30 minutes at room temperature. Rinse thoroughly with cool water. Shampoo, condition and protect with VIVIDS Color Protect.