A demi-permanent brightening conditioning color cream featuring a no-ammonia formula of 100% oxidative dyes for up to 75% gray coverage. WHAT IT DOES

• No-ammonia formula • 100% oxidative dyes provide maximum longevity. • Rich cream consistency for more precise techniques, including lowlighting and color blocking. • Up to 75% gray coverage with demi-permanent results. • Subtle brightening effect for more visible reflect. • Maximum vibrancy with highly reflective shades.

• Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. • May be applied with a bowl and brush or bottle. • Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. • Process at room temperature for 20 minutes. • Follow with Color Extend Shampoo and Conditioner. • Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.