Express your styling skills and each client’s individuality. With EIMI you can truly be yourself, say what you say and shout it out: interpreting the latest global trends, setting new accents of style and originality. EIMI moulds and empowers, shapes and inspires: In a word, Individuality. This light-weight pomade won’t weigh the hair down and can be easily shampooed out of your hair leaving no gritty residue behind. On the Wella hold spectrum of level one (natural hold) it means that it will hold your style in place however if you wish a quick amendment to your style throughout the day you'll be able to rework your hair to your desired effect.