PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine.

This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Available in 10 vibrant colors and VIVIDS Clear to lighten or pastel any VIVIDS shade.

• No ammonia: extremely gentle • Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex • Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft



Exclusive To PRAVANA: • Paraben-Free • Zero Phthalates • No animal testing • Free from MEA and DEA • EPA and CARB compliant