PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. What It Does

This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Available in 10 vibrant colors, 3 jewel tones, VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. What Else You Need to Know

• No ammonia: extremely gentle • Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex • Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft

Exclusive To PRAVANA: • Paraben-Free • Zero Phthalates • No animal testing • Free from MEA and DEA • EPA and CARB compliant

Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.



ChromaSilk NEONS are 5 high-voltage shades in the ChromaSilk VIVIDS Collection, the most vibrant, long-lasting colors available anywhere. PRAVANA’s award-winning VIVIDS Collection of creative shades impart long-lasting, rich color with brilliant shine. The VIVIDS Collection, including PASTELS and NEONS, offer stylists complete creative control, as all shades can be intermixed for an infinite color palette. What It Does

ChromaSilk NEONS are direct dyes that require no developer, as are all shades in the VIVIDS Collection. The color of the NEONS mixture coupled with the level of lightened hair will product your final hair color outcome. All VIVIDS Collection hair colors will last longer with proper home maintenance by using VIVIDS Color Protect after care regimen. What Else You Need to Know

Silk Amino Acids act as color carrier to help drive color deep into the hair’s cortex and Keratin Amino Acids strengthen hair’s fiber and help color adhere to the hair shaft.

Exclusive To PRAVANA:

• Paraben-Free

• Zero Phthalates

• No animal testing

• Free from MEA and DEA

• EPA and CARB compliant

1. The hair must be pre-lightened according to the VIVIDS Lightening Guide prior to applying NEONS for the colors to show their full vibrancy, depth of color and for greater longevity.

2. Before applying NEONS, hair must be freshly shampooed and dried.

3. Apply color mixture directly to the hair. No developer is needed.

4. Allow to process for 20-30 minutes at room temperature. Once the processing is complete, lightly shampoo with VIVIDS Color Protect Shampoo and rinse with cool water until the water runs clear. PRAVANA Pure Light Power Lightener and PRAVANA Crème Developer to lighten seven levels and beyond while protecting integrity of the hair and VIVIDS Color Protect Shampoo, Conditioner and Sealing Spray for aftercare to preserve color.



ChromaSilk PASTELS imparts long-lasting, soft color. What It Does

Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. What Else You Need to Know

• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex

• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft

Exclusive To PRAVANA: • Paraben-Free • Zero Phthalates • No animal testing • Free from MEA and DEA • EPA and CARB compliant

Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.