PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. What It Does

This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Available in 10 vibrant colors, 3 jewel tones, VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. What Else You Need to Know

• No ammonia: extremely gentle • Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex • Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft



Exclusive To PRAVANA: • Paraben-Free • Zero Phthalates • No animal testing • Free from MEA and DEA • EPA and CARB compliant

Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.